We wanted to look super casual but bright and happy, a burst of colour on the wilderness. Tired of being bombarded with gigantic logo branding, a moving billboard.
We try to be different from the major brands. So you don’t look like a clone when you wear our gear. Each design has a small run compared with big brands, so you will be original.
We make the shirts so you feel good wearing them, and are backed up by excellent design and tech so they perform well.
Behind the design
You know the drill, out shirts are pretty comfortable & functional. Now this wasn’t by accident. The fit has been meticulously tweaked on the trails over the years. We’ve been constantly testing on the trails and scratching our heads in how to make it completely awesome.
The fit is not for mannequins but made to flatter the average person. We’ve gone super simple with fit, but been precise in every measurement and seam. The fabric is lightweight and strong, and the shirt should give to a full range of motion.
We don’t have gimmicky features, but we have shirts that well designed, functional and made to last. Yes, we hope you wear them out because they are not designed to fall apart or fade. They are versatile, designed originally for riding bikes, but are awesome for hiking, climbing, running and generally being outside and doing stuff.