A bit about us
Kia Ora and welcome to Loose Line!
Loose Line is where NZ art meets dirt. We illustrate our fabrics by hand-drawing a mix of NZ fauna and other kiwi inspired things.The tops are made tough and original using the best quick-dry fabric we can source, you can wear them biking, running, hiking and wherever the outdoors takes you.
Loose Line is Nelson based, founded by an artist and ex-XC MTB racer who struggled to find clothing that looked good but also performed well.We are family owned and operated, in NZ. Our gear is made overseas by a smaller production line that focuses on high quality production. We’ve started with a womens range, then developed a mens line-up and kids. We always have ideas in the works. For our next collection we will be heading high into the mountains.
Hand drawn original designs
We wanted to look super casual but bright and happy, a burst of colour in the wilderness. Tired of being bombarded with gigantic logo branding, a moving billboard.
We try to be different from the major brands. So you don’t look like a clone when you wear our gear. Each design has a small run compared with big brands, so you will be original.
We make the shirts so you feel good wearing them, and are backed up by excellent design and tech so they perform well.