A bit about us
Kia Ora and welcome to Loose Line!
Loose Line is where "NZ art meets dirt". We illustrate our fabrics by hand-drawing a mix of fauna and other kiwi inspired things from the New Zealand outdoors. Our tops are designed and constructed to be durable and original using the best quality quick-dry, performance fabrics that we can source. The tops are designed to wear biking, running, hiking or wherever the outdoors takes you.
Loose Line is Nelson based, founded by an artist and ex-XC MTB racer who struggled to find outdoor clothing that looked stylish but also performed well.
Family owned and operated in NZ, our gear is made overseas by a manufacturer that focuses on high-end quality products. This has enabled us to develop our fit from scratch, test and develop unique custom high grade fabrics and include extra features.
We hope you like what we made.
Hand drawn original designs
We wanted to look super casual but bright and happy, a burst of colour in the wilderness. Tired of being bombarded with gigantic logo branding, a moving billboard.
We try to be different from the major brands. So you don’t look like a clone when you wear our gear. Each design has a small run compared with big brands, so you will be original.
We make the shirts so you feel good wearing them, and are backed up by excellent design and tech so they perform well.